By now, most businesses have heard from the grapevine about the need to be compliant, or a horror story regarding a lawsuit because they weren’t. So why are businesses hesitating to pick up the phone?
One common trend is the idea that becoming compliant will sacrifice other key business initiatives. If not executed properly, this can be absolutely true. However, if conducted strategically, beginning your accessibility journey can actually benefit other initiatives and add to their success.
For example, consider SEO. Ever since Google released their Lighthouse accessibility browser plugin in, it’s no secret that accessibility promotes SEO and vice versa, and that Google’s algorithms give preference to accessible sites; image alt text, descriptive page titles, and descriptive link text (avoid “click here”) are all SEO best practices…as well as WCAG requirements…
Or, how about your campaign for increased brand adoption, conversions, or purchases on your site? In order to meet WCAG “Success Criterion 3.2.3 Consistent Navigation”, you might find yourself implementing a menu structure that’s easier to use for all, killing two birds (Lumey’s least favorite joke!) with one stone. It’s the technical version of how wheelchair ramps effectively aid moms with strollers, people with shopping carts, and those temporarily on crutches all at once.
Bonus! Starting your accessibility journey is a great catalyst to assess your digital assets and determine if you really need the old baggage of inaccessible code hanging around, or if this is an opportunity for addressing long-avoided content, document, and webpage updates. Two birds.